Sam Cinkir – head of Este Medical Group and winner of 2021’s ‘CEO of the Year in the Cosmetics Healthcare Industry
Sam Cinkir has led Este Medical Group to become the UK’s leading skin and hair specialist in the space of six years.
“I thought to myself, I can do this myself,” he says. “It was of course a gamble – nobody knew me at the time, but I took the risk and I started my clinic upstairs with one room. At the start it was just me and one other person working for me.
“I employ some of the nicest, most experienced staff, but I don’t only look at their experience,” says Cinkir. “I also look at their personality. I could take somebody who has no experience and train them to make them top therapists, as long as they have a good heart. What you can’t change is someone’s personality.”
The European CEO discuss Sam's humble beginnings, the affordable treatments and customer-centric approach found at Este Medical Group, as well as what the future has in store for our leading cosmetic brand.
“I suffered from acne when I was young, and I remember walking into a clinic and a girl opened the door for me,” he says. “She made me so comfortable and I felt so small; I’ve never forgotten it. So when clients come to my clinic, regardless of their problem, of their colour or of their religion, we treat them with the highest respect.”
Read more about how one man's vision to democratise treatments transformed the cosmetics industry here.